Port Side | Home | We Amplify Active Brands

About us

Wildly effective media, powered by hundreds of hours of industry insight

Most people don’t care about your next marketing campaign, brand film, or social post. The internet is flooded with content, and attention is earned, not assumed. At the same time, internal brand teams are stretched thin. They’re being asked to do more with less while keeping pace with ever-evolving platforms and shifting audiences. The result is content that is forgettable and blends into the background noise of the internet. Yet, cutting through the noise is no longer just a luxury; it’s a necessity.

At Port Side, we’ve spent the last six years interviewing some of the sharpest minds in outdoor marketing. We’ve studied what works, identified the patterns behind high-performing creative, and built our studio on a foundation of hundreds of proprietary insights.

We combine the science of strategy with the art of human emotion to create media that earns attention, builds trust and drives measurable outcomes.

Outdoor brands often make a critical mistake when designing media: Assuming the audience's attention.

The challenge

Your brand is competing with Netflix for attention.

Outdoor brands are spending time and money on content that disappears. Attention is scarce, internal teams are stretched thin and most creative is built on opinions, trends and compromise leading to low performing creative..Then when it doesn't work, leadership is left what went wrong.
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The solution

We believe that audiences deserve better. They deserve to be moved. They deserve content that respects their attention and gives them a reason to care.

The brands that understand this don’t chase attention — they drive performance. Earning their attention starts with understanding who they are emotionally.

Our methodology