About

Stop engaging with your audience in seasonal campaigns, and start showing up and providing value every day that builds a durable audience.

Most brands aren't ignored because they lack great products, they're ignored because they're forgettable. We help brands develop a distinct point of view and translate it into content that people instantly recognize, remember, and associate with the brand.

5% of buyers are in the market today. The brands that win tomorrow are the ones building relationships before a purchase decision is ever made. By consistently showing up with relevant content, brands stay top-of-mind until the moment someone is ready to buy.

Most marketing teams aren't struggling because they lack ideas, they're struggling because they have too many.

Every brand faces an endless stream of decisions: where to invest, what content to create, which opportunities to pursue, and which to ignore. Through ongoing consulting, Cole provides an outside perspective grounded in research, industry insights, and real-world experience.

Cole has spent hundreds of hours studying what works in the outdoor industry through our work and conversations with leading marketers. Instead of learning everything through trial and error, clients gain access to those insights and a trusted partner who can help them avoid costly mistakes.

We begin by identifying the outcomes that matter most, whether that's building awareness, increasing consideration, launching a product or growing an audience.

The best content starts with empathy. Through research, interviews, and audience analysis, we uncover what your audience cares about, what challenges they face, and what earns their attention.

We develop creative ideas and content strategies that connect your brand's unique point of view with your audience's interests, creating content people actually want to watch, read, and share.

Most films are treated like a single asset. We treat them like a content engine. Through strategic atomization, we transform one story into dozens, or hundreds, of pieces of content tailored to different audiences, platforms, and moments.

Even The best story fails if nobody sees it. We develop distribution plans that leverage owned channels, earned media, creators, partners, communities, and paid amplification to ensure the story finds the audience it was created for.

We design campaigns that capture attention and convert it into lasting relationships through audience building, community engagement, email growth, partnerships, events, products, and other revenue-generating opportunities.