How to Work With Us
Video production can be complex, especially in today’s rapidly evolving media landscape. We believe that great marketing is great storytelling and the secret to creating meaningful content lies in the confluence between strategy and compelling storytelling.
It’s important to note that however, the success of a well-crafted video is dependent upon the success of a well-crafted marketing plan. Video and storytelling can accomplish a wide range of objectives yet these can only be achieved when a great story is being told within a great marketing strategy. The creative development and crafting of a video is one of the last stages of the process to truly create change for a brand.
Let me walk you through the two main ways our clients typically begin their journey with us:
Path #1: Starting with a Defined Project
Many clients approach us with both a clear goal and a specific project in mind. For instance, when SRAM reached out, they had a clear objective: to break down the corporate image and infuse their brand with more personality and authenticity. The tool we use to achieve this goal? A video podcast.
In this approach, the project is simply the vehicle for reaching the desired outcome. Clients often come to us with a project idea, a brief, or a specific vision, and say, “Help us bring this to life.” From there, we work through our four-step process, and together, we make it happen.
Path #2: Starting with a Goal, Not a Project
In some cases, a client knows their broader need but hasn’t yet defined the project. These engagements typically begin with questions like, “How do we differentiate our brand?” or “How can we launch this product in a unique way?”
These relationships develop more gradually, as we work together to define the right solution. We partner with you to explore ideas, develop concepts, and ultimately shape a project that meets your goals. Developing a project starts by asking questions like:
1. Who is the audience?
2. What key message are trying to convey?
3. What emotional tone (if any) are we trying to strike?
4. What platforms does the brand have where the content will live?
5. What assets (people, places, brand elements) does the brand have that might be used as a stepping stone to build an idea upon?
As we dig deeper, clarity begins to emerge around the project and the best way to make it unique. This phase typically results in several concepts being presented, leading to the creation of a creative brief that guides the production phase.
If you’re ready to bring a project or idea to life, reach out to us. If you’re still exploring, feel free to browse our blog for behind-the-scenes insights or tune into the Backcountry Marketing Podcast, where we discuss the evolving world of media and marketing.
