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Ep 1: Brian Seales | Small Town Agency; Tasty Results | Ketchup and Mustard

1
44:23

In this podcast, I sit down with Brian Seales the Creative Director at Ketchup and Mustard and discuss how they as an agency approach solving their client's problems. It might surprise you, but the first step is often the hardest.


We also discuss the latest brand shifts in the energy drink world, look into buying a mattress and talk about where their name came from.

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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Episode Transcript

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4
44:26

Ep 4: Doug Thielen | The 120 year old startup | Filson

Featuring
Dough Thielen
Filson
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
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