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Ep. 100: Building a Non-Transactional Relationship With Your Customer | Darren Josey | NEMO Equipment

100
1:02:00

Darren Josey is the VP of Marketing at NEMO Equipment.

Darren sits down with Cole to discuss how to build a non-transactional relationship with your customer, creating better customer relationships at large.

With the huge influx of new folks recreating in the outdoors, there's an enormous opportunity to connect with potential customers outside of their transactions with you.

Darren chats about how NEMO equipment is accomplishing this through inspiring people to get outside and provide training materials for all ability levels.

Follow along with NEMO Equipment here.

This podcast is a project by Cole Heilborn and Port Side Productions. 

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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118
1:16

EP 118: Fire Your Marketing Guy | Stix Nilsen | Liquid Death

Featuring
Stix Nilsen
Vice President of Indoctrination
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance