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Ep. 101: Why Consumer Research is so Important | Megan Averell | The Insight Inn

101
1:08:00

What is consumer research, really, and why is it so important?

Megan Averell is the founder of the Insight Inn, a qualitative research and strategy firm, to bring people back into the heart of business decision-making.

In this episode, we chat about:

  • how research applies to marketing
  • what research can be used for
  • the challenges with research
  • different types of research

and much, much more!

You can catch up with Megan here: https://mobile.twitter.com/meggatron

The Backcountry Marketing Podcast is a produced by Port Side Productions. 

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

View Our Work

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141
53:00

EP: 141 Developing Insights | Storytelling Series Part 3 of 4 | Tony Sattler | Swanson Russell

Featuring
Tony Sattler
Executive Vice President of Experience
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
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