Erica Aarons grew up in MN but has been in the Jackson Hole area for almost 7 years! She worked formerly at a creative agency in Jackson, doing social for mostly Travel & Tourism clients, including Visit Jackson Hole.
After that, she joined Rex Specs, a dog gear company, where she dipped her toes in e-commerce and knew that's where she wanted to be.
She left her role as Marketing Director at Rex Specs and moved to Rumpl in November '21.
Her role as Retention & Engagement Manager at Rumpl allows her to focus on Email, Loyalty, and SMS channels.
On this episode, Erica shares the importance of email and how company-to-customer communication delivers value.
Erica and Cole discuss:
and much, much more!
You can follow along with Erica here.
The Backcountry Marketing Podcast is a project of Port Side Productions.
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
Have a guest in mind? Let us know
