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Ep. 107: Aligning Internal Brand and External Brand | Julia LoVecchio | CMH Heli-Skiing and Summer Adventures

107
53:55

Julia LoVecchio is the Director of Marketing at CMH Heli-Skiing and Summer Adventures. 

Julia's career has followed a somewhat unique and non-linear path, and as a result she's had the good fortune to gain leadership experience and build management skills across the tourism, hospitality, and communications industries. One element that has remained central to her journey has been a life rooted in the mountains and mountain culture. 

In this episode, Cole and Julia discuss:

  • the importance of people feeling like their work matters
  • her transformative experiences in the mountains
  • striking the balance between loyalty and acquisition
  • focusing on where the company is going

and so much more!

You can catch up with Julia here and keep up with all things CMH here.

The Backcountry Marketing Podcast is a production of Port Side Productions.

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Why should the audience care?

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Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

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cole@portsidepro.com
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