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Ep. 109: Product Design and Brand Development | Josh Buesseler | Delicious, LLC

109
1:12

Josh Buesseler has been an industrial design and product strategy consultant for 14 years, with clients in many industries including outdoor. Prior to that, he worked in-house at Cascade Designs, which is now also a client along with SOG Knives.

In this episode, Cole and Josh discuss:

  • How brands express themselves through products
  • Product design for the outdoor industry
  • The benefits of failure
  • Design being the intersection of style and user interaction

You can catch up with Josh here on Instagram.

The Backcountry Marketing Podcast is a production of Port Side Productions.

A mountain biker looking into the monitor of a video camera

Feeling Lost? Cut Through the Noise with Strategic Creative

We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?

Read on

Episode Transcript

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116
58:43

EP 116: Chris King | What IS a Content Strategy? | Outdoor Research

Featuring
Chris King
Brand Director
About

Your Guidebook to Outdoor Industry Marketing

As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?

You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.

Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.

Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.

Have a guest in mind? Let us know