All episodes

Ep 11: Jay Matthews | The Conscious Consumer and Brand Trust | Sitka Gea‪r‬

11
44:33

Jay Matthews is the Director of Marketing at Sitka Gear. Sitka is a high-performance manufacturer and industry leader for hunting apparel and gear. Jay's career started on the football field but when life had different plans he ended up at Nike's SPARQ program. Spending his time learning from the best, Jay left Nike as a brand manager and ultimately landed his dream job at a company that stands for his own personal values.

From the episode: "I think the commitment to earning that trust comes from guaranteeing that the product will do what you say it'll do."

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

View Our Work

Episode Transcript

Next Episode

10
44:32

Ep 10: John Drake | A Life in the Ad World | Drake Coope‪r‬

Featuring
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance