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Ep. 110: Ambassador, Athlete or Influencer? | Maddie Duffy | Mystery Ranch (Throwback)

110
47:15

Today, we're revisiting one of our most popular episodes from 2021, our conversation with Maddie Duffy. Give this one a listen if you haven't already, or revisit for some major knowledge dropping.

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When it comes to building your team who are you working with? Why would you choose an athlete over an influencer? When is an influencer better suited than an ambassador? Why have an ambassador team in 2021?

Maddie Duffy, the Marketing Manager, from Mystery Ranch dives into these questions and more. She explains why Mystery Ranch started an ambassador program, but also why they continue to work with athletes and influencers outside of their ambassadors.

As Maddie says, the key to any successful relationship is trust. "Appreciate the relationship you have and nourish it." 

Connect with Maddie on LinkedIn and Mystery Ranch on Instagram.

The Backcountry Marketing Podcast is a production of Port Side Productions.

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103
57:44

Ep 103: How to Run a Startup Marketing Plan | Jax Mustafa | Erem

Featuring
Jax Mustafa
VP of Marketing at Erem
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

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