All episodes

Ep. 111: The Changing Production Landscape | Graeme Meiklejohn | Director of Photography

111
1:09

Graeme Meiklejohn has done the freelancer sandwich - a couple years after university as a freelancer, then 5 years at Origin Outside as their lead cinematographer, and now back to full-time freelance.

In this episode, Cole and Graeme discuss:

  • the changing production landscape
  • how tech is changing client needs
  • creative for smaller brands
  • gear evolution in production

Catch up with Graeme here.

The Backcountry Marketing Podcast is a production of Port Side Productions.

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

View Our Work

Episode Transcript

Next Episode

116
58:43

EP 116: Chris King | What IS a Content Strategy? | Outdoor Research

Featuring
Chris King
Brand Director
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance