Ariel Macrae is the Marketing & Social Media Manager for Outside Inc. She has spent over ten years in the outdoor industry, in both service and product marketing roles. She started my career working for ski resorts with a big focus on season pass marketing strategies, transitioned into freelance helping startup outdoor product brands, then started working for ROAM Media 2 years ago. ROAM Media was acquired by Outside Inc. last fall and Ariel has since taken the lead on content marketing for the launch of the new NFT creator marketplace Outside.io.
In this episode, Cole and Ariel discuss:
- The Outerverse
- Using this data platform to create more value for the outdoor community
- The controversy of Web3, NFTs, and beyond
- How to know when you're ready to launch a new project like this
About the Backcountry Marketing Podcast
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar? “You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?”
If this sounds like you, you’re not alone. Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business. Why would a video production company start a marketing podcast? Because we believe that great marketing is great storytelling. Stories come in all shapes and sizes and at the end of the day marketing is all about communication. People talking to people. People tell stories. People are emotionally driven individuals. Our job is to help bridge the gap between your brand and your people.
If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below:
Booklist | Here's our curated list of recommended books over the years.
LinkedIn | Join the conversation and share ideas with other industry peers.
Apple Podcast | Want to help us out? Leave us a review on Apple.
Guest Suggestion | Let us know
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
Have a guest in mind? Let us know
