Chris Dickey is the founder of an outdoor PR agency named Purple Orange. Working with brands like BioLite, Peak Design and Oru Kayak, Chris and his team kept noticing short-lived results from outstanding PR work.
This troubled Chris and motivated him to build a tool called Visably. Visably provides marketers a way to check their brand ranking against a keyword in search. It's no longer about someone finding your website but recognizing your brand.
In this episode, we cover a wide range of topics from Google's algorithms, brand vs distribution, and advice for new companies on where to invest their marketing dollars.
From the episode:
"How could we have won this big award but not move the needle (for our client)?"
"70% of all traffic goes to the first 5 organic links"
"If you want to know where your brand sits in search, you can't do it right now."
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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