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EP: 146 What is the Future of Industry Events?

146
47:00

Community is integral to being human, there’s a reason that Love and Belonging are third in Maslow’s Hierarchy of Needs. We are social creatures and there’s nothing more life-giving than spending time with others.

Our industry is no exception and in this episode, I chat with Yoon Kim, the founder of The Outdoor Media Summit about the state of events in our industry today. In the last few years, there have been some large tidal shifts around events and the value that those events have historically provided. While community is a key value component of industry events, it doesn’t justify the expense for most brands to attend in today’s market where most buying is done digitally. In an age where the value of events seems to be in question, what does the future hold? Check out the episode for a deep dive and to hear Yoon’s thoughts.

In this conversation, we discuss:

- the future of outdoor industry events

- why some industry's tradeshows thrive while others suffer

- what the biggest threat is to events

- the start of the Outdoor Media Summit and how it's evolved

If you want to read more about this subject, I found these to be insightful:

About the Backcountry Marketing Podcast

As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar? “You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?”

If this sounds like you, you’re not alone. Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business. Why would a video production company start a marketing podcast? Because we believe that great marketing is great storytelling. Stories come in all shapes and sizes and at the end of the day marketing is all about communication. People talking to people. People tell stories. People are emotionally driven individuals. Our job is to help bridge the gap between your brand and your people. 

If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below:

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Why Would a Video Production Company Produce a Podcast About Marketing?

We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.

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Episode Transcript

Next Episode

89
56:01

Ep 89: Conor McElyea | Cause Marketing and Making a Difference | Conservation Alliance

Featuring
Conor McElyea
Director of Partnerships and Membership, Conservation Alliance
About

Your Guidebook to Outdoor Industry Marketing

As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?

You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.

Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.

Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.

Have a guest in mind? Let us know