Community is integral to being human, there’s a reason that Love and Belonging are third in Maslow’s Hierarchy of Needs. We are social creatures and there’s nothing more life-giving than spending time with others.

‍

Our industry is no exception and in this episode, I chat with Yoon Kim, the founder of The Outdoor Media Summit about the state of events in our industry today. In the last few years, there have been some large tidal shifts around events and the value that those events have historically provided. While community is a key value component of industry events, it doesn’t justify the expense for most brands to attend in today’s market where most buying is done digitally. In an age where the value of events seems to be in question, what does the future hold? Check out the episode for a deep dive and to hear Yoon’s thoughts.

‍

In this conversation, we discuss:

‍

- the future of outdoor industry events

- why some industry's tradeshows thrive while others suffer

- what the biggest threat is to events

- the start of the Outdoor Media Summit and how it's evolved

‍

If you want to read more about this subject, I found these to be insightful:

‍

• Outdoor Retailer Introduces New Format with Expanded Buyer Focus Beginning in 2024
• A Look at the Past, Present and Future of Outdoor Industry Trade Shows

‍

‍About the Backcountry Marketing Podcast

As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar? “You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?”

‍

If this sounds like you, you’re not alone. Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business. Why would a video production company start a marketing podcast? Because we believe that great marketing is great storytelling. Stories come in all shapes and sizes and at the end of the day marketing is all about communication. People talking to people. People tell stories. People are emotionally driven individuals. Our job is to help bridge the gap between your brand and your people. 

‍

If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below:

‍

Booklist | Here's our curated list of recommended books over the years.

LinkedIn | Join the conversation and share ideas with other industry peers.

Apple Podcast | Want to help us out? Leave us a review on Apple.

Guest Suggestion | Let us know

‍

‍