If you want to meet anyone in the bike and snow world, Chad could connect you. He's spent his career working at snowboard and bike brands for the last 20 years. From Jones, Nidecker, Options, YES, Spacecraft, POW Gloves to currently Ride Concepts. Chad has worked closely with each of these company's founders to grow them into who they are today.
In this episode, we discuss a variety of topics including the challenges Chad and Jeremy Jones faced from day one, to the rise of new media. We talk about the role that ski and bike films play in the industry and the future of filmmaking in a "send it" community.
From the episode:
"Take the opinions of others, but don't let that steer your course." (when it comes to building a brand)
"Good brands aren't built on the opinions of your peers, they're built on your opinion and your belief in yourself."
"Media is a way to gain knowledge now"
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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