@use 'sass:math';
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
$center: 764px;
// EVERYTHING WRAPPED IN RICH TEXT DIV
.rich-text *{
max-width:$center;
margin: 0px auto;
}
.case-study, .methodology{
.rich-text *{
max-width:none;
}
}
.rich-text{
.w-richtext-figure-type-video{
margin-top: fluid(56, 72, $desktop-lower, $desktop-upper);
margin-bottom: fluid(56, 72, $desktop-lower, $desktop-upper);
}
w-richtext-figure-type-image{
margin-top: fluid(72, 96, $desktop-lower, $desktop-upper);
margin-bottom: fluid(72, 96, $desktop-lower, $desktop-upper);
}
.w-richtext-align-fullwidth, .w-richtext-figure-type-video{
max-width:100%;
img{
max-width:none;
}
iframe{
max-width:none;
}
div{
max-width:none;
}
}
.w-richtext-align-center{
max-width: $center;
div, img{
max-width: none;
}
}
p{
color: var(--text-gray);
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
a{
color: var(--white);
text-decoration:underline;
text-decoration-thickness:#{torem(1.5)}rem !important;
transition:color 250ms cubic-bezier(0.3,0,0,1);
&:hover{
color:var(--text-gray);
}
}
ol,ul{
color: var(--text-gray);
li{
color: var(--text-gray);
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
}
strong, b{
font-weight:400;
color: var(--white);
}
blockquote{
max-width: none;
border:none;
padding:0;
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: fluid(16, 18, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
figcaption{
text-align:left;
width:100%;
color:var(--text-gray);
margin-top:#{torem(4)}rem;
max-width:none;
}
h1{
font-size: fluid( 64, 72, $desktop-lower, $desktop-upper) !important;
line-height: 1;
text-wrap:balance;
@media (max-width:#{$tablet}px){
font-size: fluid( 40, 56, $mobile, $tablet) !important;
line-height: 1.1;
}
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 56, 64, $tablet, $desktop-lower) !important;
}
}
h2{
font-size: fluid( 40, 48, $desktop-lower, $desktop-upper);
line-height:1;
text-wrap: balance;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 32, 40, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 32, $mobile, $tablet) !important;
line-height: 1.1;
}
}
h3{
font-size: fluid( 28, 34, $desktop-lower, 1920) !important;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 24, 28, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 20, 24, $mobile, $tablet) !important;
line-height: 1.1;
}
}
h4{
font-size: fluid( 24, 28, $desktop-lower, 1920) !important;
font-weight: 450;
line-height:1.25;
text-transform:none;
margin: 0px;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 24, 32, $tablet, $desktop-lower) !important;
@media (max-width:#{$tablet}px){
font-size: #{torem(20)}rem;
}
}
}
h5{
}
h6{
font-size: fluid(16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
text-transform:uppercase;
letter-spacing:.8px;
}
li{
font-size: fluid(18, 20, $desktop-lower, $desktop-upper);
}
p1{
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: fluid(16, 18, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
h1 + p{
margin-top:1rem;
}
h1 + h3{
margin-top: fluid(20,28, $desktop-lower,$desktop-upper)
}
h2 + p{
margin-top:1rem;
}
h3 + p{
margin-top: .75rem;
}
h2 + p{
margin-top: 1rem;
}
h3 + ul, h3 + ol{
margin-top: .5rem;
}
h4 + p{
margin-top: .5rem;
}
h5+ul, h5+ol{
margin-top:fluid(8, 16, $desktop-lower, $desktop-upper)
}
blockquote + blockquote{
margin-top: fluid(56, 72, $desktop-lower, $desktop-upper);
}
blockquote + p{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
p + h2{
margin-top:4rem;
}
p + h3{
margin-top:3rem;
}
p + h4{
margin-top: fluid(40, 48, $desktop-lower, $desktop-upper)
}
p + h5{
margin-top: fluid( 18*1.5, 20*1.5, $desktop-lower, $desktop-upper);
}
p + blockquote{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
p + p {
margin-top: fluid( 18*1.5, 20*1.5, $desktop-lower, $desktop-upper);
}
ol + h3, ul + h3{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
ol + h4, ul + h4{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
ol+h5, ul+h5{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
p + ul, p + ol{
margin-top: fluid(12, 16, $desktop-lower, $desktop-upper);
}
ul + p, ol + p{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
ul{
align-content:start;
margin:0;
}
ol li::marker{
color: var(--white);
text-align:left;
}
figure, .inline-video{
margin-top:fluid(56,80, $desktop-lower, $desktop-upper);
margin-bottom:fluid(56,72, $desktop-lower, $desktop-upper);
}
}
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
$mobile-open-width:70vw;
.navigation{
z-index:1000;
display:flex;
justify-content:space-between;
padding-top:16px;
position:absolute;
}
.nav-links{
position:fixed;
top:0;
right:0;
padding-top:16px;
margin:0;
display:flex;
align-items:end;
justify-content:end;
gap:2px;
z-index:1000;
width:fit-content;
}
.nav-link{
background:rgba(0,0,0,0.65);
position:relative;
border-radius:calc(var(--radius) / 2);
padding:4px 8px;
line-height:1;
font-size:#{torem(12)}rem;
letter-spacing:#{torem(.25)}rem;
transition:background 200ms cubic-bezier(0.3,0,0,1), color 200ms cubic-bezier(0.3,0,0,1), padding 200ms cubic-bezier(0.3,0,0,1);;
&:hover{
background:rgba(255,255,255,1);
color:var(--black);
}
}
.contact-link{
background:rgba(255,255,255,1);
color:var(--black);
position:relative;
display:flex;
align-items:center;
overflow:hidden;
&:before{
content:url('');
width:#{torem(4)}rem;
height:#{torem(4)}rem;
border-radius:1rem;
background-color:var(--red);
position:absolute;
left:-5px;
transition:left 200ms cubic-bezier(0.3,0,0,1);
}
&:hover{
padding-left:11px;
padding-right:5px;
&:before{
left:4px;
}
}
}
.burger{
display:none;
.w-embed{
display:flex;
}
@media (max-width:#{$desktop-lower}px){
display:flex;
}
top: 0;
position: relative;
align-items: center;
justify-content: center;
z-index: 100;
border: 1px solid var(--white);
width: 32px;
height: 32px;
border-radius: 8px;
}
#top, #center, #bottom{
transition: transform 300ms cubic-bezier(0.4,0,0,1);
}
.burger.open{
#top{
transform: rotateZ(45deg) translate(3px, 0px);
}
#center{
transform: scale(0);
}
#bottom{
transform: rotateZ(-45deg) translate(-5px, -2px);
}
}
.burger.open ~ .nav-links_clip{
width:$mobile-open-width;
height:100vh;
}
.hamb{
@media (max-width:#{$desktop-lower}px){
display:flex;
}
}
.nav-links_clip{
@media (max-width:#{$desktop-lower}px){
position:fixed;
height:100vh;
width:0vw;
right:0px;
top:0px;
overflow:hidden;
transition:width 300ms cubic-bezier(0.4,0,0,1);
}
}
.nav-links_wrap{
display:flex;
gap:2px;
transition: transform 300ms cubic-bezier(0.4,0,0,1);
@media (max-width: #{$desktop-lower}px){
flex-direction: column;
position: absolute;
width:$mobile-open-width;
top:0;
padding:16px;
padding-top:80px;
right:0;
background: rgba(0,0,0,.45);
backdrop-filter:blur(12px);
height:100vh;
z-index:1000;
gap: fluid(8, 12, $tablet, $mobile);
.nav-link{
font-size: fluid(14, 16, $tablet, $mobile);
}
}
}
@use 'sass:math';
@function torem($px){
@return calc($px / 16);
}
html,body { padding:0; margin:0;}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
section, nav{
width:100%;
display: grid;
padding-left: fluid(48, 64, $desktop-lower, $desktop-upper);
padding-right: fluid(48, 64, $desktop-lower, $desktop-upper);
position:relative;
}
.grid-padding-left{
padding-left: fluid(48, 64, $desktop-lower, $desktop-upper);
}
.grid-padding-right{
padding-right: fluid(48, 64, $desktop-lower, $desktop-upper);
}
.grid-padding{
padding-left: fluid(32, 48, $desktop-lower, $desktop-upper);
padding-right: fluid(32, 48, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
.grid-padding-left{
padding-left: fluid(20, 24, $mobile, $tablet);
}
.grid-padding-right{
padding-right: fluid(20, 24, $mobile, $tablet);
}
.grid-padding{
padding-left: fluid(20, 24, $mobile, $tablet);
padding-right: fluid(20, 24, $mobile, $tablet);
}
}
@media (max-width:#{$desktop-lower}px){
.grid-padding-left{
padding-left: 24px
}
.grid-padding-right{
padding-right: 24px;
}
.grid-padding{
padding-left: fluid(20, 24, $tablet, $desktop-lower);
padding-right: fluid(20, 24, $tablet, $desktop-lower);
}
}
//!------GRID DEFINITIONS------
//------
//grid is desktop first. mobile specific styling is defined with 'm_' and tablet with 't_'
//desktop
@media (min-width:#{($desktop-lower + 1)}px){
section, footer, nav{
width:100%;
padding-left:fluid(48, 64, $desktop-lower, $desktop-upper);
padding-right:fluid(48, 64, $desktop-lower, $desktop-upper);
display: grid;
gap: fluid(32, 48, $desktop-lower, $desktop-upper);
grid-template-columns: repeat(12, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span #{$i};
}
}
.bleed-left{
margin-left: calc(fluid(48, 64, $desktop-lower, $desktop-upper) * -1);
padding-left:0;
}
.bleed-right{
margin-right: calc(fluid(48, 64, $desktop-lower, $desktop-upper) * -1);
padding-right:0;
}
}
//tablet
@media (max-width:#{$desktop-lower}px){
section, footer, nav{
width:100%;
padding-left: 24px;
padding-right: 24px;
display: grid;
gap: fluid(24, 32, $tablet, $desktop-lower);
grid-template-columns: repeat(12, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span 12;
gap:var(--gap);
}
}
@for $i from 1 through 12 {
.t_col-#{$i} {
grid-column: span #{$i};
}
}
.bleed-left, .t_bleed-left{
margin-left:-#{torem(24)}rem;
padding-left:0;
}
.bleed-right, .t_bleed-right{
margin-right:-#{torem(24)}rem;
padding-right:0;
}
}
//mobile
@media (max-width:#{$tablet}px){
section, footer, .grid, nav{
width:100%;
padding-left: torem(20)+rem;
padding-right: torem(20)+rem;
display: grid;
gap: fluid(20, 24, $mobile, $tablet);
grid-template-columns: repeat(4, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span 4;
}
@for $i from 1 through 12 {
.t_col-#{$i} {
grid-column: span #{math.round($i)};
}
}
@for $i from 1 through 12 {
.m_col-#{$i} {
grid-column: span #{$i};
}
}
}
.bleed-left, .t_bleed-left, .m_bleed-left{
margin-left:-#{torem(20)}rem;
padding-left:0;
}
.bleed-right, .t_bleed-right, .m_bleed-right{
margin-right:-#{torem(20)}rem;
padding-right:0;
}
@for $i from 1 through 12{
.sub-grid-#{i}{
display: grid;
width:100%;
grid-auto-rows: auto;
grid-template-columns: repeat(#{$i}, 1fr);
gap:var(--gap);
}
}
}
@for $i from 1 through 12{
.sub-grid-#{$i}{
display: grid;
width:100%;
grid-auto-rows: auto;
grid-template-columns: repeat(#{$i}, 1fr);
gap:var(--gap);
}
}
.home nav{
.link-home{
width:45%;
img{
width:100%;
}
}
.nav-home{
width:100%;
}
}
nav{
.col-6:last-child{
justify-self: end;
}
}
.grid-center{
align-items: center;
}
.flex-column{
display:flex;
flex-direction:column;
}
.t-hidden{
@media(max-width:#{$desktop-lower}px){
display:none;
}
}
.m-hidden{
@media(max-width:#{$tablet}px){
display:none;
}
}
.rich-text{
div{
margin:0;
}
}
@mixin write-spacing($metric, $val-1, $val-2, $val-3, $val-4){
$top: true;
$direction: top;
@for $i from 1 through 2{
@if $top{
$direction: top
} @else{
$direction: bottom;
}
.#{$metric}-#{$direction} {
@media screen and (min-width: #{$mobile}px) {
padding-#{$direction}: #{fluid($val-4, $val-3, $mobile, $tablet)};
}
@media screen and (min-width: #{$tablet}px) {
padding-#{$direction}: #{fluid($val-3, $val-2, $tablet, $desktop-lower)};
}
@media screen and (min-width: #{$desktop-lower}px) {
padding-#{$direction}: #{fluid($val-2, $val-1, $desktop-lower, $desktop-upper)};
}
$top: false;
}
}
.spacer-#{$metric}{
height: #{fluid($val-4, $val-3, $desktop-lower, $desktop-upper)};
position: relative;
display: block;
}
}
@include write-spacing(macro-1, 144, 120, 104, 64);
@include write-spacing(macro-2, 120, 104, 88, 56);
@include write-spacing(macro-3, 96, 80, 31, 32);
@include write-spacing(macro-4, 120, 96, 64, 32);
@include write-spacing(macro-5, 96, 72, 56, 24);
@include write-spacing(macro-6, 64, 56, 48, 24);
@include write-spacing(micro-1, 32, 28, 24, 20);
@include write-spacing(micro-2, 28, 24, 20, 16);
@include write-spacing(micro-3, 20, 16, 12, 8);
@include write-spacing(micro-4, 12, 8, 8, 8);
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1920;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
*{
font-family: neue-haas-grotesk-text, helvetica, arial, sans-serif;
font-smooth: always;
-webkit-font-smoothing:antialiased;
-moz-osx-font-smoothing:grayscale;
}
@for $i from 1 through 6{
.h#{$i}, h#{$i}{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
strong{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
}
}
}
.text-white{
color:var(--white);
}
.text-center{
text-align:center;
}
strong, b{
font-weight:normal;
color:var(--white);
}
.h1{
font-size: fluid( 64, 72, $desktop-lower, $desktop-upper) !important;
margin:0;
line-height: 1;
text-wrap:balance;
@media (max-width:#{$tablet}px){
font-size: fluid( 40, 56, $mobile, $tablet) !important;
line-height: 1.1;
}
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 36, 42, $tablet, $desktop-lower) !important;
}
}
.h2{
font-size: fluid( 40, 48, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.4;
text-wrap: balance;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 32, 40, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 32, $mobile, $tablet) !important;
line-height: 1.1;
}
}
.h3{
font-size: fluid( 28, 34, $desktop-lower, 1920) !important;
margin:0;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 26, 28, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 26, $mobile, $tablet) !important;
line-height: 1.1;
}
}
.h4{
font-size: fluid( 24, 28, $desktop-lower, 1920) !important;
font-weight: 450;
margin:0;
line-height:1.25;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 20, 24, $tablet, $desktop-lower) !important;
@media (max-width:#{$tablet}px){
font-size: #{torem(20)}rem;
}
}
}
.h5{
margin:0;
}
.h6{
font-size: fluid( 16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
@media (max-width:#{$desktop-lower}px){
font-size:fluid(14,16, $tablet, $desktop-lower);
}
@media(max-width:#{$tablet}px){
font-size:#{torem(14)}rem;
}
}
.dot-brow{
font-size: fluid( 16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
&:before{
content:url();
background-color:var(--red);
width: #{torem(6)}rem;
height: #{torem(6)}rem;
border-radius:#{torem(12)}rem;
display:block;
}
display:flex;
align-items:center;
gap:#{torem(8)}rem;
}
.dot-brow-gray{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
font-size: fluid( 14, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
color: var(--text-gray);
&:before{
content:url();
background-color:var(--text-gray);
width: #{torem(6)}rem;
height: #{torem(6)}rem;
border-radius:#{torem(12)}rem;
display:block;
}
display:flex;
align-items:center;
gap:#{torem(8)}rem;
}
.p1{
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
.legal{
font-size:#{torem(14)}rem;
letter-spacing:#{torem(1)}rem;
text-transform:uppercase;
color:var(--text-gray);
a{
color: var(--text-gray);
text-decoration:none;
transition:color 250ms cubic-bezier(.3,0,0,1);
&:hover{
color:var(--white);
}
}
@media (max-width:#{$desktop-lower}px){
font-size:fluid(12,14,$tablet,$desktop-lower)
}
@media (max-width:#{$tablet}px){
font-size:fluid(10,12,$mobile,$tablet)
}
}
.quote{
font-size: fluid( 40, 64, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.25;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 36, 40, $tablet, $desktop-lower);
}
@media (max-width:#{$tablet}px){
font-size: fluid( 32, 36, $mobile, $tablet);
}
}
.quote-serif{
font-family:ppeiko, times, serif;
font-style:italic;
}
.button{
font-size: fluid(18, 20, $desktop-lower, $desktop-upper);
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 16, 18, $tablet, $desktop-lower);
}
@media (max-width:#{$tablet}px){
font-size: 1rem;
}
}
.text-field-label{
position:relative;
top:0;
left:0;
font-weight:normal;
line-height:1;
font-size:#{torem(12)}rem;
text-transform:uppercase;
letter-spacing:#{torem(.25)}rem;
}
.h1 + .p1{
margin-top:.5rem;
}
.h2 + .p1{
margin-top:fluid(12,8, $desktop-lower, $desktop-upper);
}
.h3 + .p1{
margin-top:fluid(8, 6, $desktop-lower, $desktop-upper);
}
.h5-list{
.p1 + .h5{
margin-top:8px;
}
}
.dot-brow + h3{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.dot-brow + .h1{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.h6 + .h1{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.h6 + .p1, .dot-brow + .p1{
margin-top: fluid(16, 24, $desktop-lower, $desktop-upper);
@media(max-width:#{$desktop-lower}px){
margin-top:(8,16, $tablet, $desktop-lower)
}
@media(max-width:#{$tablet}px){
margin-top:.5rem;
}
}
.p1 + .button, .p1 + .button-group{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
.rich-text + .button, .rich-text + .button-outline, .rich-text + .button-group{
margin-top:fluid(32,40,$desktop-lower, $desktop-upper);
} body{
background: var(--black);
color: var(--white);
}
.sticky{
position:sticky;
}
.section-last{
background: var(--black);
position:relative;
z-index:2;
}
.rounded{
border-radius:var(--radius);
}
.flex-between-vertical{
display:flex;
flex-direction:column;
justify-content:space-between;
height:100%;
}
.row-gap-none{
row-gap:0;
}
.product-card{
.product-card_content{
display:flex;
flex-direction:column;
gap:1rem;
}
@media (max-width:1080px){
flex-direction:row;
.product-card-image, .product-card-content{
width:50%;
}
}
@media (max-width:600px){
flex-direction:column;
.product-card-image, .product-card-content{
width:100%;
}
}
}
.t-hidden{
@media (max-width:1080px){
display:none;
}
}
.w-button{
font-family:inherit;
padding:0;
pointer-events:auto;
}
input[type=submit]{
transition: padding 200ms cubic-bezier(0.4,0,0,1);
}
.button-wrapper {
pointer-events: none;
border-radius:8px;
overflow:hidden;
&:before{
top:7.5px;
}
&:hover{
background-color:var(--_colors---black);
input{
padding-left:32px;
padding-right:12px;
}
padding:0;
}
}
.submit-button{
padding:8px 22px;
}
.button-outline, .button-reverse{
&::before{
content:url(https://cdn.prod.website-files.com/6780a187f1bff60a0924e333/6792feeda5be3c6114392385_arrow-right.svg)
}
}
.balance-wrap{
text-wrap:balance;
}
.sub-hero{
.h2, .quote{
text-wrap: balance;
}
}
.display-none{
display:none;
}
.live-hide{
display:none;
}
.video-link{
display:none;
}
.editor{
.video-link{
display:block;
}
.live-hide{
display:block;
}
}
.inline-video{
.video-embed{
width:100%;
border-radius:var(--radius);
aspect-ratio: 16/9;
}
}
.ball{
width:8px;
height:8px;
border-radius:9000px;
background:var(--red);
z-index:1111;
position:fixed;
display:none;
pointer-events: none;
} .gray{
color:var(--text-gray);
}
.white{
color:var(--white);
}
.black{
color:var(--black);
} @function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1920;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
.button, .button-outline, .button-reverse, .button-wrapper{
transition: padding 200ms cubic-bezier(0.3,0,0,1);
will-change: padding;
position:relative;
display:block;
overflow:hidden;
width:fit-content;
border-radius: var(--radius);
padding: #{torem(12)}rem #{torem(24)}rem;
text-transform: uppercase;
font-size:#{torem(12)}rem;
line-height:1;
&::before{
content:url();
position:absolute;
left:-14px;
top: #{torem(14)}rem;
width:#{torem(8)}rem;
height:#{torem(8)}rem;
border-radius:100px;
background: var(--red);
transition: transform 200ms cubic-bezier(0.3,0,0,1);
}
&:hover{
padding-left:#{torem(32)}rem;
padding-right:#{torem(16)}rem;
&:before{
transform: translateX(#{torem(28)}rem);
}
}
}
.button{
background:var(--white);
color:var(--black);
border:none;
}
.button-outline{
color:var(--white);
border:1px solid var(--white);
}
.button-group{
display:flex;
gap: fluid(24, 32, $desktop-lower, $desktop-upper);
flex-wrap:wrap;
}
In this episode, Erin Keane , the VP of Marketing for Ikon Pass and Alterra Mountain Company discusses the power of relationships in the workplace and how great marketing is achieved by collaboration with others. She shares how relationships have been the key to her success and emphasizes the importance of building authentic relationships based on trust and shared goals. She provides tips for building and maintaining relationships and also discusses the challenge of managing a large network of relationships and the importance of prioritizing meaningful connections.
Takeaways Building authentic relationships based on trust and shared goals is key to success in the workplace. Consistent communication and finding opportunities to reach out without asking for anything in return are important for maintaining relationships. Being open to different communication styles and adapting your approach to meet the needs of others can strengthen relationships. Managing a large network of relationships requires prioritization and finding meaningful ways to stay connected. Building and maintaining relationships in the workplace is crucial for job satisfaction and productivity. Consistency, communication, and trust are key elements in establishing authentic connections. Even with limited time, individuals can make small efforts to build and maintain relationships. Relationships provide support and make it easier to navigate conflicts and challenges. Investing in relationships without expecting a transactional exchange leads to more meaningful connections.
About the Backcountry Marketing Podcast
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar? “You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?”
If this sounds like you, you’re not alone. Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business. Why would a video production company start a marketing podcast? Because we believe that great marketing is great storytelling. Stories come in all shapes and sizes and at the end of the day marketing is all about communication. People talking to people. People tell stories. People are emotionally driven individuals. Our job is to help bridge the gap between your brand and your people.
If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below:
Booklist | Here's our curated list of recommended books over the years.
LinkedIn | Join the conversation and share ideas with other industry peers.
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Guest Suggestion | Let us know
Your Audience Deserves to Be Moved Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters: Why should the audience care?
About Your Guidebook to Producing Creative Work that Actually Delivers In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective. What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world. Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. Have a guest in mind? Let us know