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EP: 170 The Art of Crafting Relationships in Business

170
58:59

In this episode, Erin Keane, the VP of Marketing for Ikon Pass and Alterra Mountain Company discusses the power of relationships in the workplace and how great marketing is achieved by collaboration with others. She shares how relationships have been the key to her success and emphasizes the importance of building authentic relationships based on trust and shared goals. She provides tips for building and maintaining relationships and also discusses the challenge of managing a large network of relationships and the importance of prioritizing meaningful connections.

Takeaways
  • Building authentic relationships based on trust and shared goals is key to success in the workplace.
  • Consistent communication and finding opportunities to reach out without asking for anything in return are important for maintaining relationships.
  • Being open to different communication styles and adapting your approach to meet the needs of others can strengthen relationships.
  • Managing a large network of relationships requires prioritization and finding meaningful ways to stay connected. Building and maintaining relationships in the workplace is crucial for job satisfaction and productivity.
  • Consistency, communication, and trust are key elements in establishing authentic connections.
  • Even with limited time, individuals can make small efforts to build and maintain relationships.
  • Relationships provide support and make it easier to navigate conflicts and challenges.
  • Investing in relationships without expecting a transactional exchange leads to more meaningful connections.

About the Backcountry Marketing Podcast

As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar? “You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?”

If this sounds like you, you’re not alone. Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business. Why would a video production company start a marketing podcast? Because we believe that great marketing is great storytelling. Stories come in all shapes and sizes and at the end of the day marketing is all about communication. People talking to people. People tell stories. People are emotionally driven individuals. Our job is to help bridge the gap between your brand and your people. 

If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below:

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Why should the audience care?

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Episode Transcript

Next Episode

118
1:16

EP 118: Fire Your Marketing Guy | Stix Nilsen | Liquid Death

Featuring
Stix Nilsen
Vice President of Indoctrination
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
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