Rachel Popp is a co-founder of the PR agency Big Fish Collective. Her agency works with brands like Kelty, Tentree, and Zeal Optics. Fresh out of college Rachel dove headfirst into the ad world cutting her teeth at big agencies. However, after a few years, she realized she needed to find a better career fit so she began to look elsewhere.
Between Outdoor Retailer, a delayed plane, and a glass of wine, Rachel met her future business partner. Fast forward to today in this episode Rachel reflects on the things she learned and challenges she's faced along the way as she's fought for her place in the outdoor marketing industry.
Big Fish Collective: https://bfcollective.co/
From the episode:
"If it wasn't me sharing an idea about social media then people didn't take me seriously."
"After I showed that I had what it took, they were like you're young but ok, let's do it.
"The two things most valuable things about being young is your energy and your passion for what you're about to do."
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Episode produced by:
Port Side Productions
https://www.portsidepro.com/
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Social Channels
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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