Becky Marcelliano is the Outdoor Marketing Manager for North America at Salomon. In this episode, we chat about the connection Becky has to her work and how that affects the decisions she makes.
Like many, Becky has had a non-traditional approach to the industry. Starting as an art teacher out of college, she slowly pieced together her love for people, the outdoors, and art into the job she has now. But like any good story, it wasn't without challenges along the way. Dealing with a chronic illness for most of her life, she has had to learn to overcome obstacles most people don't consider. This has forced her to learn the value of patience and perseverance.
Becky ties all of this together while sharing how her chronic illness affects how she communicates with her customers. As she says "a brand can use marketing to lead with emotion and empathy. People are community-driven and want to feel connected and a sense of belonging." Using her own personal experiences gives her the ability to have honest, authentic conversations with her customers. After all, isn't that what marketing is for?
From the episode:
"Unfortunately it's taught me so much about the long term game of perseverance. I do think it's taught me how to sit tight and keep trucking."
"I think a lot of people give up in the middle and therefore don't get to their long term goals."
"Everyone has a story with struggle and strife that they aren't stoked about."
"As a brand how do we connect with people?"
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Produced by Port Side Productions
www.portsidepro.com
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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