Social media is changing, can the giants keep up?
Ian Mathias is the Director of Marketing Creative at Strava. Strava is a social network designed for athletes to share their workouts and encourage others. What's different between Strava and another social platform?
It's all about the process, not the summit.
Embrace the sweat, love the failure, and keep going regardless if you reach the podium. Does this culture sound different than your average social network giant? Sounds kind of nice doesn't it?
In this episode, Ian shares his perspective on why he thinks we are going to see a shift in social media in the future.
From the Episode:
"In doing so (posting) I believe that it creates a sense of shared vulnerability that is missing in other networks."
"How can I have anything to say about your pace if the day before I posted a run that was slower?"
"I could see that becoming the future of networking, how we use the internet - increasingly focused on interest areas."
@ianmathias
-
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
Have a guest in mind? Let us know
