In this episode, Austin Whitman, the CEO of Climate Neutral joins me to chat about how his non-profit is trying to combat climate change by empowering businesses to take responsibility for their climate impact. How are they doing it? By letting their brands doing the marketing work.
We also talk about the value of being a sustainable brand and how it can benefit a company beyond a moral conviction.
From the episode:
"I think the absence of government action against climate change has forced consumers to look for other ways to feel like they are doing something to solve the problem."
"Unless the consumer cares, the business doesn't care."
"The ability to drive major movement has been greatly helped by social media."
Climate Neutral
www.climateneutral.org
@climateneutral
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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