Gary is the Communications Marketing Manager at FOX Factory. To say he's done a lot in his career is an understatement. He graduated after studying PR, and the rest has been a winding road.
From reporting, to breaking into the cycling industry as a writer, to helping build Rwanda's cycling tourism, to then helping start a national cycling team in Rwanda, then building cargo bikes for farmers. Gary has done and seen a lot! After transitioning out of the cycling industry, Gary moved to California and ended up at FOX. He's never been afraid of the unknown and has chosen to embrace it.
In today's tumultuous corporate climate due to COVID, Gary reflects on the lessons he's learned over his career.
From the episode:
"Hey, do you want to go to Rwanda? If you're buying I'm flying."
"When you have an opportunity and it seems a little bewildering on the surface, just explore what it means."
"A lot of these experiences have meant that nothing is paved in stone. I enjoyed being classically trained in PR. That helped lay a foundation."
"Don't be afraid to totally jump into a new industry and be confident that the skills learned translate to other industries."
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Produced by:
Port Side Productions
@portsideproductions
@backcountrymarketing
@coleheilborn
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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