Eric Porter has had quite a career as a mountain bike athlete. The highlights include being the first rider to grind handrails on a bike, competing in slopestyle for 8 years, then filming and traveling for multiple big free ride videos.
A few years ago, however, he reached a point where he asked himself what do I want to do? His career as a competing athlete was slowing down but he still had a burning passion for bikes and adventures.
In this episode, Eric shares how he re-branded himself, works with brands today and shares how he feels knowing his YouTube channel has helped countless other people share his love for mountain biking.
From the episode:
"When you find a sport that you love and you're able to go do it and get out of the real world and go ride a bike. It's the best feeling ever."
"As an athlete working with the marketing managers, one of my big things is - how do I make their job easier."
"It's not saying go buy this bike but creating a cool experience around the bike and connecting people. Trying to get the emotions out and get them to feel something. That's how you get the connection with a brand."
Follow Eric:
@portermtb
https://www.youtube.com/channel/UCnzDWHTbEE5UWd3WuQAX6zQ
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
Have a guest in mind? Let us know
