If you've ever felt like the world has to much stuff then you're not alone. Andrew is the founder of LIVSN Designs and feels the exact same way. Which is why he created a pair of pants that are as comfortable on the trail as they are sitting at a brewery. In his mind, if you're going to make a product that has an environmental impact - you might as well make something that will last and is functional.
In this episode, Andrew shares how his passion for the outdoors and sustainability influences their product design but also influences how they choose to market.
From the Episode:
"Less stuff, better stuff."
"We're trying to market on social media without using cliches and without "losing our soul". We want to remain honest and objective as much as we can."
"We try a variety of value propositions in our marketing in an effort to stay objective in our advertising. I.E "High Quality" rather than "Best""
"We want to build a new product that deserves to exist. Make it worth the environmental impact it leaves behind."
"If your business only relies on social media, you're going to go broke. You need a good product."
Want to support LIVSN? Check out their Kickstarter in February featuring their new EcoTrek pants.
Follow LIVSN:
@livsndesigns
Episode Sponsored By:
Darby Communications
https://www.darbycommunications.com/
@darbycomm
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
Have a guest in mind? Let us know
