As the snow has started to fall, the summer rush to the outdoors continues into the mountains. With this large influx of new participants, there is a concern for snow safety amongst the industry. Fortunately, Mammut is no stranger to promoting safety in the outdoors. Founded 158 years ago in Switzerland, the brand has born when Kasper Tanner started making ropes for mountaineers.
Maddie Petry is the Marketing Director for the North American division of the company. In this episode, she talks about how they are working to educate these new consumers on outdoor safety all while still engaging with their core brand evangelists and sticking true to their long-term goals for the brand.
From the episode:
"I think where our challenge is, is being at the top of the mountain and coming down the mountain to these people who are just getting into these sports."
"It's always scary to take a step back and say, hey we need to look at this from a smaller scale, a more impactful scale to set up for long-term growth."
"I think the challenge is playing the long game. It's easy for brands to really think [short term]. For us, it was a process of creating a space for our community to come to us."
Follow Maddie and Mammut:
@mammutna
@mads_petry
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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