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Ep 43: Mary Kate Baumann | The (huge) Social Dilemma | GOAL ZER‪O‬

43
44:65

The Social Dilemma is a Netflix documentary "...that explores the dangerous human impact of social networking with tech experts sounding the alarm on their own creations." The film has been a popular hit and has motivated people to delete social media, turn off phone notifications, and has prompted many to re-evaluate their relationship with social media.

In this episode, Mary Kate Baumann, the Senior Marketing Strategist at GOAL ZERO shares her thoughts on the film and the questions she now asks herself both personally and professionally about the role social media plays in the outdoor industry.

Social media has undoubtedly been a helpful tool in marketing. But does it come with a cost to the consumer? Are brands responsible for this impact? How does it impact the places we love?

Follow Mary Kate and GOAL ZERO:
@goalzero
@marryykate.ind

Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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42
44:64

Ep 42: Jo Salamon | Preserving Heritage and Saving Lives | Mustang Surviva‪l‬

Featuring
Jo Salamon
Communications Manager, Mustang Survival
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance