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Ep: 46 Rich Hohne | True to the Trail | Oboz Footwear

46
44:68

In this episode, Rich Hohne the Director of Marketing at Oboz Footwear shares about Oboz's background, his personal career journey (it includes starting a ski resort), and how Oboz has had to adapt since the initial COVID shutdown.

Reliant 100% on retail, sales dried up for about 4-6 months last year. As Rich says, COVID was the best and worst thing that happened. Rich discusses how they've managed to take a disaster, and grow from it

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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45
44:67

Ep 45: Eli Kerr | The Whole Self | Gnarly Nutrition‬

Featuring
Eli Kerr
CEO of Gnarly Nutrition
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that  actually delivers the results our clients need.

Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

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cole@portsidepro.com
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