In this episode, Scott Holley, the President of Eddyline Kayaks joins me to discuss all things paddling. Manufactured in the Pacific Northwest, Scott and his team take a very hands-off, yet very focused effort when it comes to marketing.
Like many communities in the outdoors, the community Eddyline has crafted over decades of high-quality service, has lead to a user group that markets for the company.
Eddyline course corrects here and there, but the bulk of their marketing is done on the water by a growing, loyal, fan base. As a former non-paddler, Scott shares how he recently joined the Eddyline team and how he believes the company has built such a supportive community
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
Have a guest in mind? Let us know
.jpeg)
