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EP 61: David Zimberoff | Leadership & Spending Brand Culture | SRAM

61
44:83

There comes a point in many of our careers when we're given the chance to step away from doing the work, to managing the work. This step isn't for everyone and in this episode, David Zimberoff, the VP of Marketing at SRAM shares his personal story of 25 years as he's slowly moved away from doing the work, to leading the work. 

 

We also discuss the intricacies and challenges of leading a marketing team while working remotely, maintaining creative excellence, and the idea of spending vs building brand culture. 

 

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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60
44:82

EP 60: Mike Somerby | Building Customer Loyalty | Duckworth

Featuring
Mike Somerby
Director of Marketing, Duckworth
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

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