Last year Shaun Durkee's life was turned upside down after he lost his job. 2 days later he decided that it was time to take the plunge full time into his side business. He gave himself a year and said "let's see what happens."
Alpen Fuel is an e-commerce platform, that in addition to selling its own brand of Alpen Fuel granola, sells other brands in its store.
Shaun's relationship with marketing is perhaps the most difficult of all. With his back against the wall, he had to figure out how to make people aware of Alpen Fuel. Armed with YouTube, a little prior experience, and some grit he and his wife have developed a simple yet effective plan to build their email list and slowly get the word out. Shaun's story is a testament to the idea that marketing doesn't have to be complicated, sometimes the most simple plans work the best.
Follow Alpen Fuel:
@alpenfuel
@shaundurkee
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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