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Ep 7: Casey Lorenzen | Moving Backwards in Life by Giving up Working for Yourself? | Fjällräven

7
44:29

Casey isn't your average guy. From a young age, he's had an urge to break rules and do things differently and it's no surprise that his career has taken him to amazing locations with cool people. He even ran his own backpack company for a while before selling it to a major outdoor retailer.


In this episode, Casey shares a bit about the work he's doing at Fjällräven as well as how he ended up managing content for the Swedish Heritage brand.

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Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

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