Of all the industries to get hammered the most during COVID, the events industry has been hit hard. Forced to cancel, post-pone, shutter doors, and limit capacities. Events around the world have been struggling to operate with the restrictions.
To make matters more challenging, many events have had to come up with creative ways to continue to provide value to sponsors even if their signature events have changed considerably. Darren Kinnaird, the Managing Director of Crankworx, shares how he and his team have adapted, expanded their service offerings, and created an entirely new event for the summer of 2020 in response to the shutdown.
Through all of this, Darren and his team have remained positive, and have adopted the mindset of: 'Everything has changed, but nothing has changed."
Follow Darren and Crankworx
@dwkinnaird
@crankworx
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
Have a guest in mind? Let us know
