In 2021 the most valuable commodity is attention. As marketers, we all seek to earn the attention of our audience. But how often do we consider our own focus while on the job? Are those trips to the water cooler really helping your creativity? Does keeping your email tab open or closed help or hinder communication?
In this episode, Jeremy Jensen joins me to discuss flow. Many of us are probably familiar with the concept of flow. "Being in the zone" or "runners high" are common names for this neurologic effect happening inside our brain. In flow, we become focused, more creative, and increase productivity. In fact, studies have found that productivity can be increased 500% when in flow. Most of us probably experience this effect while we're skiing, mountain biking or chasing some adrenaline high.
But what if we could trick our brains into flow so that we could get more done? What if we could do a full day's work in half a day?
Jeremy is here to tell us that this is possible. Flow state can be triggered with 22 different triggers. Each of which can launch us into sessions of deep, quality, focused work.
Follow Jeremy:
@jeremyrjensen
Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
Have a guest in mind? Let us know
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