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Ep 9: Jess Anthony |Kickstarter Success and Finding Equality in the Outdoors | Oru Kaya‪k‬

9
44:31

Oru Kayak made a large splash in 2013 by launching the first folding kayak on Kickstarter. Since then they've launched 5 more models, each with a successful ending. Jess Anthony runs Oru Kayak's marketing efforts and in this episode, we chat about what it takes to launch a successful Kickstarter as well as Jess's mission to increase equal representation for all people in the outdoors.

From the episode:

"I think you have a platform for communication, for ideas to move, to spotlight work other people are doing, and to contribute to projects they're doing."

A mountain biker looking into the monitor of a video camera

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Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

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