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Ep 91: Mike Arzt | Camera Guy or Business Guy? | The Public Works

91
44:113

Mike Arzt is the co-founder of The Public Works.

Since starting the video production company Mike has experienced a challenge that many freelancers turned business owners face. Am I the camera person or business person?

This pivot for many is a challenging point in a business. Mike reflects on this journey and provides some feedback on the lessons he's learned through this change over the years.

Follow Mike and Public Works:
@thepublicworks
@arztm
@battery621

Produced by:
@portsideproductions
@coleheilborn
@backcountrymarketing

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

View Our Work

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90
39:50

Ep 90: Liz Esche | Marketing Through a Re-Brand | Gnarly Nutrition

Featuring
Liz Esche
Marketing Director at Gnarly Nutrition
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
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