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Ep 93: Finding the Balance Between Vision and Expectations | Mason Gravley | Athletic Brewing

93
44:115

How do you find a balance between vision and expectations?

So often in today's culture, we're told to set a goal and work tirelessly to it - sometimes to a fault.

What if we approached our work/life goal setting differently? Without giving up our work ethic, what if we approached life with a little more grace and allowed ourselves to see where the path takes us.

Mason Gravley joins me on the mic to discuss this idea and how he's approached his life this way.

Follow Mason
@alive_adventurer
@adventuresportspodcast
@athleticbrewing

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Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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Ep 92: Jonathan Wegner | Perceived Value of a Brand | SOG Knives

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Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

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