Welcome to a bonus episode! In this episode host Cole Heilborn takes us out of the studio and into the vibrant atmosphere of the Mountainfilm Festival in Telluride, Colorado. Join him as he navigates questions like: What is the role of storytelling in marketing today, especially in 2024? How do economic changes and budget cuts impact the value and approach to storytelling? What are the perspectives of filmmakers and brands on the importance of storytelling amidst industry challenges?
In this episode you'll hear from filmmakers Roo Smith, Greg Balkin, and the Global Media Director from The North Face, Biz Young.
About the Backcountry Marketing Podcast
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar? “You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?”
If this sounds like you, you’re not alone. Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business. Why would a video production company start a marketing podcast? Because we believe that great marketing is great storytelling. Stories come in all shapes and sizes and at the end of the day marketing is all about communication. People talking to people. People tell stories. People are emotionally driven individuals. Our job is to help bridge the gap between your brand and your people.
If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below:
Booklist | Here's our curated list of recommended books over the years.
LinkedIn | Join the conversation and share ideas with other industry peers.
Apple Podcast | Want to help us out? Leave us a review on Apple.
Guest Suggestion | Let us know
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
Have a guest in mind? Let us know
