Building a team is one of the most important aspects of succeeding in marketing, and really, business in general. How do you make sure you have the right people and the right culture to perform successfully?

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Our guest on this episode, Sarah Harper Burke, knows a thing or two about building teams. She’s spent her entire career, as she says it, “supporting people to get outside,” holding roles in Sales, Marketing, Operations and more. What really fills her up is creating highly effective marketing teams that can really impact revenue.

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In this episode, Sarah and Cole discuss:

• The steps to building a great team
• How to reflect on leadership mishaps you may have made
• How to recognize skill sets and characteristics in your team
• Sarah’s take on the philosophy behind leadership

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‍About the Backcountry Marketing Podcast

As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar? “You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?”

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If this sounds like you, you’re not alone. Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business. Why would a video production company start a marketing podcast? Because we believe that great marketing is great storytelling. Stories come in all shapes and sizes and at the end of the day marketing is all about communication. People talking to people. People tell stories. People are emotionally driven individuals. Our job is to help bridge the gap between your brand and your people. 

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If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below:

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