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EP: 187 A Field Guide to Designing Product Based on Consumer Needs

187
44:17

In this episode, Cole and Steve Holmberg, a veteran of Nike and a professor of consumer research dive into the importance of consumer research in product development and marketing, discussing how understanding consumer needs can lead to successful products. Steve shares his journey in the industry, the process of conducting effective research, and the significance of insights versus observations. The conversation also touches on innovation in the outdoor industry and the need for a consumer-first approach in research and product development.

Key Topics Covered:

  • Consumer research is essential for understanding consumer needs.
  • The product creation process starts and ends with the consumer.
  • Effective research can lead to innovative products.
  • Insights should guide marketing strategies and product design.
  • Observations provide factual data, while insights reveal deeper understanding.

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Episode Transcript

Next Episode

101
1:08:00

Ep. 101: Why Consumer Research is so Important | Megan Averell | The Insight Inn

Featuring
Megan Averell
Founder at the Insights Inn
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

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