In this episode Patrick McCarthy the team manager from 686 shares his perspective of the last 20 years as he reflects on his own journey from pro-rider to working on the brand side managing 686's team of world-class ambassadors. We chat about ambassadors vs influencers, social media, and the impact it's had on the sport as well as the value an ambassador team can bring to your company.
From the episode:
"I think it's really important brands (supports riders), I'm really proud of how 686 does this. It's a way to give back to the sport and support the tastemakers."
"Don't try to make it look authentic, don't try to make it look cool, don't try to pose the person, go do it. Do the sports you love."
"Don't think that there is some perfect algorithm to it. Because there's not. The more heart you pour into it, the more you'll get out."
Follow Patrick and 686
@686
@patrickmccarthy
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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