If anyone has doubted whether e-commerce is here to stay, 2020 should have confirmed all of our suspicions. With the abrupt closure of brick and mortar stores, many brands have had to pivot harder and faster to e-commerce than they were planning.
In this episode, Linda Balfour speaks about the last 9 months at Superfeet and the challenges that the brand has had in transitioning to e-commerce quicker than anticipated.
She also discusses how they are trying to bring the in-person experience to the digital world all while still supporting their local gear shops.
From the episode:
"COVID brought us closer together and made us look at how we can do things more efficiently."
"Online is going to become more and more essential as we move into the future of consumerism."
"How do we bring the benefits of brick and mortar, in person, shopping to an online space."
Follow Superfeet:
@superfeet
Episode Sponsored By:
Darby Communications
https://www.darbycommunications.com/
@darbycomm
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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