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Ep 37: Jen Gurecki | Snow for All | Coalition Sno‪w‬

37
44:59

Seven years ago Coalition Snow would have needed an introduction to this podcast. Today however few haven't heard of this women lead company. For seven years they've fought for what they believe, rattled the cages of the snow world, and have made allies and enemies while blazing their own path.

In this episode, the CEO of Coalition Snow, Jen Gurecki shares her perspective on starting the company, becoming a thought leader, and giving a voice to underserved individuals in the snow sports world.

From the episode:

"It's been a process and an evolution of the brand, I think we got to a point where we realized that we were sort of transitioning from a product to a platform."

"People were showing up and wanted to be apart of what we were building, regardless if they were a skier or a snowboarder."

"If we started our company on a mission of inclusivity and diversity in snow sports, we really need to walk that talk."

"There's not a team of marketing professionals sitting around a table trying to come up with a campaign, or what should we say. Everything you see and read and hear is 100% real. Real talk, from us, it's how we feel."

"We don't live in a time where you can be agnostic to the massive social, environmental, and economical problems that we face. Your consumers demand more of you, the world needs you. Stop being afraid and get over yourselves."

Follow Coalition Snow:
@coalitionsnow

Episode Sponsored By:
Darby Communications
https://www.darbycommunications.com/
@darbycomm

Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn

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36
44:58

Ep 36: Linda Balfour | E-commerce Pivot | Superfee‪t‬

Featuring
Linda Balfour
Superfeet
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

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cole@portsidepro.com
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