Seven years ago Coalition Snow would have needed an introduction to this podcast. Today however few haven't heard of this women lead company. For seven years they've fought for what they believe, rattled the cages of the snow world, and have made allies and enemies while blazing their own path.
In this episode, the CEO of Coalition Snow, Jen Gurecki shares her perspective on starting the company, becoming a thought leader, and giving a voice to underserved individuals in the snow sports world.
From the episode:
"It's been a process and an evolution of the brand, I think we got to a point where we realized that we were sort of transitioning from a product to a platform."
"People were showing up and wanted to be apart of what we were building, regardless if they were a skier or a snowboarder."
"If we started our company on a mission of inclusivity and diversity in snow sports, we really need to walk that talk."
"There's not a team of marketing professionals sitting around a table trying to come up with a campaign, or what should we say. Everything you see and read and hear is 100% real. Real talk, from us, it's how we feel."
"We don't live in a time where you can be agnostic to the massive social, environmental, and economical problems that we face. Your consumers demand more of you, the world needs you. Stop being afraid and get over yourselves."
Follow Coalition Snow:
@coalitionsnow
Episode Sponsored By:
Darby Communications
https://www.darbycommunications.com/
@darbycomm
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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