In this episode, I'm joined by Rick Wittenbraker the CMO at Howler Brothers. We chat about how the pandemic has affected Howler and how they've chosen to respond to it. Rick shares his perspective on why staying true to your brand through times of duress will lead to success.
From the episode:
"We need to still be us, we can't all of a sudden become something we aren't."
"It wasn't tough [for us to help] the inventory wasn't going to make or break us, we're helping our community and at the end of the day that's why it's brothers plural."
"Being nimble, not thinking you have the answers, being willing to adapt, these are all things that at any moment under duress, I think are opportunities for someone to not just survive, but thrive."
Follow Howler Brothers and Rick:
@howlerbros
@wittrick
Episode Sponsored By:
Darby Communications
https://www.darbycommunications.com
@darbycomm
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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