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Ep 38: Rick Wittenbraker | Community over Self | Howler Brother‪s‬

38
44:60

In this episode, I'm joined by Rick Wittenbraker the CMO at Howler Brothers. We chat about how the pandemic has affected Howler and how they've chosen to respond to it. Rick shares his perspective on why staying true to your brand through times of duress will lead to success.

From the episode:

"We need to still be us, we can't all of a sudden become something we aren't."

"It wasn't tough [for us to help] the inventory wasn't going to make or break us, we're helping our community and at the end of the day that's why it's brothers plural."

"Being nimble, not thinking you have the answers, being willing to adapt, these are all things that at any moment under duress, I think are opportunities for someone to not just survive, but thrive."

Follow Howler Brothers and Rick:
@howlerbros
@wittrick

Episode Sponsored By:
Darby Communications
https://www.darbycommunications.com
@darbycomm

Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn

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Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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37
44:59

Ep 37: Jen Gurecki | Snow for All | Coalition Sno‪w‬

Featuring
Jen Gurecki
CEO, Coalition Snow
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
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