What if you could go back in time and ask a founder what they thought about the future of their business?
In this episode, Jensen and Nikolai from Ombraz Sunglasses talk about their startup journey, but also look to the future and do what founders do, dream. Where could they go? What do they want to become? Who are they? At some point in every founders journey they start to ask themselves these questions. It's these answers that are crucial for a companies success.
From the episode:
"After the product, the brand is the most important aspect of our business. We strive to perfect it."
"We are about creating a product that has longevity. We want it to be the last pair of sunglasses you're going to buy."
"We try to be as genuine as possible with everyone we work with and during everything we do."
"We are not trying to shove a product down your throat in our marketing. We are trying to really tell a story about who we are not only as as company, but as people in general."
"We're letting our customer take the lead as to where (what industries) we expand the company."
Follow Ombraz:
@ombraz
Episode Sponsored By:
Darby Communications
https://www.darbycommunications.com/
@darbycomm
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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