How many times have you heard the phrase: "content is king?"
While content is important, how important is it really when compared with the strategy behind it? Chris Killen is the Global Marketing Manager at Bell Helmets, and in this episode shares his perspective on the phrase 'content is king.'
From the episode:
"Content is king if it has a strategy...one without the other is a waste of time"
"You're almost set up to fail as a business or brand, they [social media giants] don't want you to get as many organic views as you should because they want you to spend money."
"The strategy has changed because the social media platforms and landscape in which we advertise changes so drastically. The way to stay ahead of it is to always be doing it."
Follow Chris and Bell Helmets:
@christopherikillen
@bell_powersports.
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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