In this episode, Amanda Goad from BoldBrew shares about the importance of having a brand voice.
She discusses how to make one, how to use it but also how to let it evolve as your company evolves. Now more than ever, companies are being scrutinized with everything they say. Having a clear brand voice ensures that everything that goes out into the world matches with who you are. We also discuss history of brand storytelling and how brands are finding new ways to tell their stories.
From the episode:
"Make sure your voice is always evolving, but make sure it's clear who you are trying to talk to moving forwards."
"Cohesiveness and consistency are key"
"For over centuries we as humans gravitate towards stories that are engaging and tell us about a community or place and give us an affinity and shared values to something that we also connect with."
Follow Amanda and BoldBrew:
@amandamariegoad
@boldbrewteam
Produced by:
Port Side Productions
@portsideproductions
@backcountrymarketing
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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