In this episode, I'm joined by Peter Williams and Spencer Houser, two of the three co-founders from Super Pacific.
Super Pacific is a truck bed camper company based out of Portland that was born out of the challenges of getting their families outside. Many of us wish we could buy a sprinter, build it out, and just hit the road. But the reality for most of us looks far different.
With families of their own, Peter and Spencer realized they had trouble getting their own kids outside for a weekend. They assumed others did too.
After some industry research, they decided to start making low-impact truck campers. Campers that would make it easy to get outside on the weekend without compromising the utility of a pick-up.
From the episode:
"We wanted something that would facilitate an outdoor lifestyle without compromising the utility of our pick-up truck."
"We are operating in a small niche within the larger space. I call it the low-impact camper category. This niche is challenging for bigger brands to fill."
"People like to customize their stuff. As we looked at what was out there, we felt like it was an opportunity that other companies were missing. We would be setting ourselves apart in offering something that everyone else was overlooking. It's proven to be pretty popular."
"It's about getting outside and being able to live an urban life without having to sacrifice a connection to the outdoors and that sort of spontaneous youthful spirit that gets a little harder to hold onto as you grow and gain more responsibilities."
Check them out at https://www.superpacificusa.com/home
Follow Super Pacific: @superpacific_usa
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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