@use 'sass:math';
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
$center: 764px;
// EVERYTHING WRAPPED IN RICH TEXT DIV
.rich-text *{
max-width:$center;
margin: 0px auto;
}
.case-study, .methodology{
.rich-text *{
max-width:none;
}
}
.rich-text{
.w-richtext-figure-type-video{
margin-top: fluid(56, 72, $desktop-lower, $desktop-upper);
margin-bottom: fluid(56, 72, $desktop-lower, $desktop-upper);
}
w-richtext-figure-type-image{
margin-top: fluid(72, 96, $desktop-lower, $desktop-upper);
margin-bottom: fluid(72, 96, $desktop-lower, $desktop-upper);
}
.w-richtext-align-fullwidth, .w-richtext-figure-type-video{
max-width:100%;
img{
max-width:none;
}
iframe{
max-width:none;
}
div{
max-width:none;
}
}
.w-richtext-align-center{
max-width: $center;
div, img{
max-width: none;
}
}
p{
color: var(--text-gray);
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
a{
color: var(--white);
text-decoration:underline;
text-decoration-thickness:#{torem(1.5)}rem !important;
transition:color 250ms cubic-bezier(0.3,0,0,1);
&:hover{
color:var(--text-gray);
}
}
ol,ul{
color: var(--text-gray);
li{
color: var(--text-gray);
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
}
strong, b{
font-weight:400;
color: var(--white);
}
blockquote{
max-width: none;
border:none;
padding:0;
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: fluid(16, 18, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
figcaption{
text-align:left;
width:100%;
color:var(--text-gray);
margin-top:#{torem(4)}rem;
max-width:none;
}
h1{
font-size: fluid( 64, 72, $desktop-lower, $desktop-upper) !important;
line-height: 1;
text-wrap:balance;
@media (max-width:#{$tablet}px){
font-size: fluid( 40, 56, $mobile, $tablet) !important;
line-height: 1.1;
}
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 56, 64, $tablet, $desktop-lower) !important;
}
}
h2{
font-size: fluid( 40, 48, $desktop-lower, $desktop-upper);
line-height:1;
text-wrap: balance;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 32, 40, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 32, $mobile, $tablet) !important;
line-height: 1.1;
}
}
h3{
font-size: fluid( 28, 34, $desktop-lower, 1920) !important;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 24, 28, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 20, 24, $mobile, $tablet) !important;
line-height: 1.1;
}
}
h4{
font-size: fluid( 24, 28, $desktop-lower, 1920) !important;
font-weight: 450;
line-height:1.25;
text-transform:none;
margin: 0px;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 24, 32, $tablet, $desktop-lower) !important;
@media (max-width:#{$tablet}px){
font-size: #{torem(20)}rem;
}
}
}
h5{
}
h6{
font-size: fluid(16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
text-transform:uppercase;
letter-spacing:.8px;
}
li{
font-size: fluid(18, 20, $desktop-lower, $desktop-upper);
}
p1{
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: fluid(16, 18, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
h1 + p{
margin-top:1rem;
}
h1 + h3{
margin-top: fluid(20,28, $desktop-lower,$desktop-upper)
}
h2 + p{
margin-top:1rem;
}
h3 + p{
margin-top: .75rem;
}
h2 + p{
margin-top: 1rem;
}
h3 + ul, h3 + ol{
margin-top: .5rem;
}
h4 + p{
margin-top: .5rem;
}
h5+ul, h5+ol{
margin-top:fluid(8, 16, $desktop-lower, $desktop-upper)
}
blockquote + blockquote{
margin-top: fluid(56, 72, $desktop-lower, $desktop-upper);
}
blockquote + p{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
p + h2{
margin-top:4rem;
}
p + h3{
margin-top:3rem;
}
p + h4{
margin-top: fluid(40, 48, $desktop-lower, $desktop-upper)
}
p + h5{
margin-top: fluid( 18*1.5, 20*1.5, $desktop-lower, $desktop-upper);
}
p + blockquote{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
p + p {
margin-top: fluid( 18*1.5, 20*1.5, $desktop-lower, $desktop-upper);
}
ol + h3, ul + h3{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
ol + h4, ul + h4{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
ol+h5, ul+h5{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
p + ul, p + ol{
margin-top: fluid(12, 16, $desktop-lower, $desktop-upper);
}
ul + p, ol + p{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
ul{
align-content:start;
margin:0;
}
ol li::marker{
color: var(--white);
text-align:left;
}
figure, .inline-video{
margin-top:fluid(56,80, $desktop-lower, $desktop-upper);
margin-bottom:fluid(56,72, $desktop-lower, $desktop-upper);
}
}
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
$mobile-open-width:70vw;
.navigation{
z-index:1000;
display:flex;
justify-content:space-between;
padding-top:16px;
position:absolute;
}
.nav-links{
position:fixed;
top:0;
right:0;
padding-top:16px;
margin:0;
display:flex;
align-items:end;
justify-content:end;
gap:2px;
z-index:1000;
width:fit-content;
}
.nav-link{
background:rgba(0,0,0,0.65);
position:relative;
border-radius:calc(var(--radius) / 2);
padding:4px 8px;
line-height:1;
font-size:#{torem(12)}rem;
letter-spacing:#{torem(.25)}rem;
transition:background 200ms cubic-bezier(0.3,0,0,1), color 200ms cubic-bezier(0.3,0,0,1), padding 200ms cubic-bezier(0.3,0,0,1);;
&:hover{
background:rgba(255,255,255,1);
color:var(--black);
}
}
.contact-link{
background:rgba(255,255,255,1);
color:var(--black);
position:relative;
display:flex;
align-items:center;
overflow:hidden;
&:before{
content:url('');
width:#{torem(4)}rem;
height:#{torem(4)}rem;
border-radius:1rem;
background-color:var(--red);
position:absolute;
left:-5px;
transition:left 200ms cubic-bezier(0.3,0,0,1);
}
&:hover{
padding-left:11px;
padding-right:5px;
&:before{
left:4px;
}
}
}
.burger{
display:none;
.w-embed{
display:flex;
}
@media (max-width:#{$desktop-lower}px){
display:flex;
}
top: 0;
position: relative;
align-items: center;
justify-content: center;
z-index: 100;
border: 1px solid var(--white);
width: 32px;
height: 32px;
border-radius: 8px;
}
#top, #center, #bottom{
transition: transform 300ms cubic-bezier(0.4,0,0,1);
}
.burger.open{
#top{
transform: rotateZ(45deg) translate(3px, 0px);
}
#center{
transform: scale(0);
}
#bottom{
transform: rotateZ(-45deg) translate(-5px, -2px);
}
}
.burger.open ~ .nav-links_clip{
width:$mobile-open-width;
height:100vh;
}
.hamb{
@media (max-width:#{$desktop-lower}px){
display:flex;
}
}
.nav-links_clip{
@media (max-width:#{$desktop-lower}px){
position:fixed;
height:100vh;
width:0vw;
right:0px;
top:0px;
overflow:hidden;
transition:width 300ms cubic-bezier(0.4,0,0,1);
}
}
.nav-links_wrap{
display:flex;
gap:2px;
transition: transform 300ms cubic-bezier(0.4,0,0,1);
@media (max-width: #{$desktop-lower}px){
flex-direction: column;
position: absolute;
width:$mobile-open-width;
top:0;
padding:16px;
padding-top:80px;
right:0;
background: rgba(0,0,0,.45);
backdrop-filter:blur(12px);
height:100vh;
z-index:1000;
gap: fluid(8, 12, $tablet, $mobile);
.nav-link{
font-size: fluid(14, 16, $tablet, $mobile);
}
}
}
@use 'sass:math';
@function torem($px){
@return calc($px / 16);
}
html,body { padding:0; margin:0;}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
section, nav{
width:100%;
display: grid;
padding-left: fluid(48, 64, $desktop-lower, $desktop-upper);
padding-right: fluid(48, 64, $desktop-lower, $desktop-upper);
position:relative;
}
.grid-padding-left{
padding-left: fluid(48, 64, $desktop-lower, $desktop-upper);
}
.grid-padding-right{
padding-right: fluid(48, 64, $desktop-lower, $desktop-upper);
}
.grid-padding{
padding-left: fluid(32, 48, $desktop-lower, $desktop-upper);
padding-right: fluid(32, 48, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
.grid-padding-left{
padding-left: fluid(20, 24, $mobile, $tablet);
}
.grid-padding-right{
padding-right: fluid(20, 24, $mobile, $tablet);
}
.grid-padding{
padding-left: fluid(20, 24, $mobile, $tablet);
padding-right: fluid(20, 24, $mobile, $tablet);
}
}
@media (max-width:#{$desktop-lower}px){
.grid-padding-left{
padding-left: 24px
}
.grid-padding-right{
padding-right: 24px;
}
.grid-padding{
padding-left: fluid(20, 24, $tablet, $desktop-lower);
padding-right: fluid(20, 24, $tablet, $desktop-lower);
}
}
//!------GRID DEFINITIONS------
//------
//grid is desktop first. mobile specific styling is defined with 'm_' and tablet with 't_'
//desktop
@media (min-width:#{($desktop-lower + 1)}px){
section, footer, nav{
width:100%;
padding-left:fluid(48, 64, $desktop-lower, $desktop-upper);
padding-right:fluid(48, 64, $desktop-lower, $desktop-upper);
display: grid;
gap: fluid(32, 48, $desktop-lower, $desktop-upper);
grid-template-columns: repeat(12, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span #{$i};
}
}
.bleed-left{
margin-left: calc(fluid(48, 64, $desktop-lower, $desktop-upper) * -1);
padding-left:0;
}
.bleed-right{
margin-right: calc(fluid(48, 64, $desktop-lower, $desktop-upper) * -1);
padding-right:0;
}
}
//tablet
@media (max-width:#{$desktop-lower}px){
section, footer, nav{
width:100%;
padding-left: 24px;
padding-right: 24px;
display: grid;
gap: fluid(24, 32, $tablet, $desktop-lower);
grid-template-columns: repeat(12, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span 12;
gap:var(--gap);
}
}
@for $i from 1 through 12 {
.t_col-#{$i} {
grid-column: span #{$i};
}
}
.bleed-left, .t_bleed-left{
margin-left:-#{torem(24)}rem;
padding-left:0;
}
.bleed-right, .t_bleed-right{
margin-right:-#{torem(24)}rem;
padding-right:0;
}
}
//mobile
@media (max-width:#{$tablet}px){
section, footer, .grid, nav{
width:100%;
padding-left: torem(20)+rem;
padding-right: torem(20)+rem;
display: grid;
gap: fluid(20, 24, $mobile, $tablet);
grid-template-columns: repeat(4, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span 4;
}
@for $i from 1 through 12 {
.t_col-#{$i} {
grid-column: span #{math.round($i)};
}
}
@for $i from 1 through 12 {
.m_col-#{$i} {
grid-column: span #{$i};
}
}
}
.bleed-left, .t_bleed-left, .m_bleed-left{
margin-left:-#{torem(20)}rem;
padding-left:0;
}
.bleed-right, .t_bleed-right, .m_bleed-right{
margin-right:-#{torem(20)}rem;
padding-right:0;
}
@for $i from 1 through 12{
.sub-grid-#{i}{
display: grid;
width:100%;
grid-auto-rows: auto;
grid-template-columns: repeat(#{$i}, 1fr);
gap:var(--gap);
}
}
}
@for $i from 1 through 12{
.sub-grid-#{$i}{
display: grid;
width:100%;
grid-auto-rows: auto;
grid-template-columns: repeat(#{$i}, 1fr);
gap:var(--gap);
}
}
.home nav{
.link-home{
width:45%;
img{
width:100%;
}
}
.nav-home{
width:100%;
}
}
nav{
.col-6:last-child{
justify-self: end;
}
}
.grid-center{
align-items: center;
}
.flex-column{
display:flex;
flex-direction:column;
}
.t-hidden{
@media(max-width:#{$desktop-lower}px){
display:none;
}
}
.m-hidden{
@media(max-width:#{$tablet}px){
display:none;
}
}
.rich-text{
div{
margin:0;
}
}
@mixin write-spacing($metric, $val-1, $val-2, $val-3, $val-4){
$top: true;
$direction: top;
@for $i from 1 through 2{
@if $top{
$direction: top
} @else{
$direction: bottom;
}
.#{$metric}-#{$direction} {
@media screen and (min-width: #{$mobile}px) {
padding-#{$direction}: #{fluid($val-4, $val-3, $mobile, $tablet)};
}
@media screen and (min-width: #{$tablet}px) {
padding-#{$direction}: #{fluid($val-3, $val-2, $tablet, $desktop-lower)};
}
@media screen and (min-width: #{$desktop-lower}px) {
padding-#{$direction}: #{fluid($val-2, $val-1, $desktop-lower, $desktop-upper)};
}
$top: false;
}
}
.spacer-#{$metric}{
height: #{fluid($val-4, $val-3, $desktop-lower, $desktop-upper)};
position: relative;
display: block;
}
}
@include write-spacing(macro-1, 144, 120, 104, 64);
@include write-spacing(macro-2, 120, 104, 88, 56);
@include write-spacing(macro-3, 96, 80, 31, 32);
@include write-spacing(macro-4, 120, 96, 64, 32);
@include write-spacing(macro-5, 96, 72, 56, 24);
@include write-spacing(macro-6, 64, 56, 48, 24);
@include write-spacing(micro-1, 32, 28, 24, 20);
@include write-spacing(micro-2, 28, 24, 20, 16);
@include write-spacing(micro-3, 20, 16, 12, 8);
@include write-spacing(micro-4, 12, 8, 8, 8);
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1920;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
*{
font-family: neue-haas-grotesk-text, helvetica, arial, sans-serif;
font-smooth: always;
-webkit-font-smoothing:antialiased;
-moz-osx-font-smoothing:grayscale;
}
@for $i from 1 through 6{
.h#{$i}, h#{$i}{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
strong{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
}
}
}
.text-white{
color:var(--white);
}
.text-center{
text-align:center;
}
strong, b{
font-weight:normal;
color:var(--white);
}
.h1{
font-size: fluid( 64, 72, $desktop-lower, $desktop-upper) !important;
margin:0;
line-height: 1;
text-wrap:balance;
@media (max-width:#{$tablet}px){
font-size: fluid( 40, 56, $mobile, $tablet) !important;
line-height: 1.1;
}
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 36, 42, $tablet, $desktop-lower) !important;
}
}
.h2{
font-size: fluid( 40, 48, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.4;
text-wrap: balance;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 32, 40, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 32, $mobile, $tablet) !important;
line-height: 1.1;
}
}
.h3{
font-size: fluid( 28, 34, $desktop-lower, 1920) !important;
margin:0;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 26, 28, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 26, $mobile, $tablet) !important;
line-height: 1.1;
}
}
.h4{
font-size: fluid( 24, 28, $desktop-lower, 1920) !important;
font-weight: 450;
margin:0;
line-height:1.25;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 20, 24, $tablet, $desktop-lower) !important;
@media (max-width:#{$tablet}px){
font-size: #{torem(20)}rem;
}
}
}
.h5{
margin:0;
}
.h6{
font-size: fluid( 16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
@media (max-width:#{$desktop-lower}px){
font-size:fluid(14,16, $tablet, $desktop-lower);
}
@media(max-width:#{$tablet}px){
font-size:#{torem(14)}rem;
}
}
.dot-brow{
font-size: fluid( 16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
&:before{
content:url();
background-color:var(--red);
width: #{torem(6)}rem;
height: #{torem(6)}rem;
border-radius:#{torem(12)}rem;
display:block;
}
display:flex;
align-items:center;
gap:#{torem(8)}rem;
}
.dot-brow-gray{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
font-size: fluid( 14, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
color: var(--text-gray);
&:before{
content:url();
background-color:var(--text-gray);
width: #{torem(6)}rem;
height: #{torem(6)}rem;
border-radius:#{torem(12)}rem;
display:block;
}
display:flex;
align-items:center;
gap:#{torem(8)}rem;
}
.p1{
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
.legal{
font-size:#{torem(14)}rem;
letter-spacing:#{torem(1)}rem;
text-transform:uppercase;
color:var(--text-gray);
a{
color: var(--text-gray);
text-decoration:none;
transition:color 250ms cubic-bezier(.3,0,0,1);
&:hover{
color:var(--white);
}
}
@media (max-width:#{$desktop-lower}px){
font-size:fluid(12,14,$tablet,$desktop-lower)
}
@media (max-width:#{$tablet}px){
font-size:fluid(10,12,$mobile,$tablet)
}
}
.quote{
font-size: fluid( 40, 64, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.25;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 36, 40, $tablet, $desktop-lower);
}
@media (max-width:#{$tablet}px){
font-size: fluid( 32, 36, $mobile, $tablet);
}
}
.quote-serif{
font-family:ppeiko, times, serif;
font-style:italic;
}
.button{
font-size: fluid(18, 20, $desktop-lower, $desktop-upper);
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 16, 18, $tablet, $desktop-lower);
}
@media (max-width:#{$tablet}px){
font-size: 1rem;
}
}
.text-field-label{
position:relative;
top:0;
left:0;
font-weight:normal;
line-height:1;
font-size:#{torem(12)}rem;
text-transform:uppercase;
letter-spacing:#{torem(.25)}rem;
}
.h1 + .p1{
margin-top:.5rem;
}
.h2 + .p1{
margin-top:fluid(12,8, $desktop-lower, $desktop-upper);
}
.h3 + .p1{
margin-top:fluid(8, 6, $desktop-lower, $desktop-upper);
}
.h5-list{
.p1 + .h5{
margin-top:8px;
}
}
.dot-brow + h3{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.dot-brow + .h1{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.h6 + .h1{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.h6 + .p1, .dot-brow + .p1{
margin-top: fluid(16, 24, $desktop-lower, $desktop-upper);
@media(max-width:#{$desktop-lower}px){
margin-top:(8,16, $tablet, $desktop-lower)
}
@media(max-width:#{$tablet}px){
margin-top:.5rem;
}
}
.p1 + .button, .p1 + .button-group{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
.rich-text + .button, .rich-text + .button-outline, .rich-text + .button-group{
margin-top:fluid(32,40,$desktop-lower, $desktop-upper);
} body{
background: var(--black);
color: var(--white);
}
.sticky{
position:sticky;
}
.section-last{
background: var(--black);
position:relative;
z-index:2;
}
.rounded{
border-radius:var(--radius);
}
.flex-between-vertical{
display:flex;
flex-direction:column;
justify-content:space-between;
height:100%;
}
.row-gap-none{
row-gap:0;
}
.product-card{
.product-card_content{
display:flex;
flex-direction:column;
gap:1rem;
}
@media (max-width:1080px){
flex-direction:row;
.product-card-image, .product-card-content{
width:50%;
}
}
@media (max-width:600px){
flex-direction:column;
.product-card-image, .product-card-content{
width:100%;
}
}
}
.t-hidden{
@media (max-width:1080px){
display:none;
}
}
.w-button{
font-family:inherit;
padding:0;
pointer-events:auto;
}
input[type=submit]{
transition: padding 200ms cubic-bezier(0.4,0,0,1);
}
.button-wrapper {
pointer-events: none;
border-radius:8px;
overflow:hidden;
&:before{
top:7.5px;
}
&:hover{
background-color:var(--_colors---black);
input{
padding-left:32px;
padding-right:12px;
}
padding:0;
}
}
.submit-button{
padding:8px 22px;
}
.button-outline, .button-reverse{
&::before{
content:url(https://cdn.prod.website-files.com/6780a187f1bff60a0924e333/6792feeda5be3c6114392385_arrow-right.svg)
}
}
.balance-wrap{
text-wrap:balance;
}
.sub-hero{
.h2, .quote{
text-wrap: balance;
}
}
.display-none{
display:none;
}
.live-hide{
display:none;
}
.video-link{
display:none;
}
.editor{
.video-link{
display:block;
}
.live-hide{
display:block;
}
}
.inline-video{
.video-embed{
width:100%;
border-radius:var(--radius);
aspect-ratio: 16/9;
}
}
.ball{
width:8px;
height:8px;
border-radius:9000px;
background:var(--red);
z-index:1111;
position:fixed;
display:none;
pointer-events: none;
} .gray{
color:var(--text-gray);
}
.white{
color:var(--white);
}
.black{
color:var(--black);
} @function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1920;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
.button, .button-outline, .button-reverse, .button-wrapper{
transition: padding 200ms cubic-bezier(0.3,0,0,1);
will-change: padding;
position:relative;
display:block;
overflow:hidden;
width:fit-content;
border-radius: var(--radius);
padding: #{torem(12)}rem #{torem(24)}rem;
text-transform: uppercase;
font-size:#{torem(12)}rem;
line-height:1;
&::before{
content:url();
position:absolute;
left:-14px;
top: #{torem(14)}rem;
width:#{torem(8)}rem;
height:#{torem(8)}rem;
border-radius:100px;
background: var(--red);
transition: transform 200ms cubic-bezier(0.3,0,0,1);
}
&:hover{
padding-left:#{torem(32)}rem;
padding-right:#{torem(16)}rem;
&:before{
transform: translateX(#{torem(28)}rem);
}
}
}
.button{
background:var(--white);
color:var(--black);
border:none;
}
.button-outline{
color:var(--white);
border:1px solid var(--white);
}
.button-group{
display:flex;
gap: fluid(24, 32, $desktop-lower, $desktop-upper);
flex-wrap:wrap;
}
PR is changing. We all know this and in fact, we did an episode on it with Chris Dickey in Season 1 Episode 13.
In this episode, we dive deeper into how PR is changing. I sit down with Cory Van Auken from Darby Communications to try and understand how PR and Digital Marketing can work together. We talk briefly about how Darby is structured and how they work with clients, but then we jump into discussing Darby's proprietary algorithm that scores the impact of PR hits. Cory helped design this algorithm and explains why having a visual representation of PR value is necessary and insightful in today's world.
From the episode:
"[Darby Communications] is unique in a way that we take a team approach with each client that we have. Every client gets an account lead, and then additional teammates depending on the services they need."
"There is something to be said about the fact that the print format is making a comeback. You are inviting print issues into your home, rather than being bombarded with unwarranted marketing that pops up on your social feeds. Print is artwork. You consume it because you want to and you allow yourself to."
"Good PR works with good marketing to bolster the whole brand up."
"The idea that everyone can improve is ensuring that we are connecting the product back to the story and the importance of the brand, and why the brand is doing what they're doing."
Follow Darby and Cory:
https://www.darbycommunications.com/
https://www.linkedin.com/in/cory-van-auken-60a503103/
ABOUT Your Guidebook to Producing Creative Work that Actually Delivers In 2020, Port Side launched the Backcountry Marketing Podcast to answer a question we were wrestling with ourselves: What makes video work actually work?
