Like many business start-ups, Kansas Sartin saw a need and decided to fill that need. PAKMULE was created to provide cargo storage in the form of a rugged, hitch-mounted system.
In this episode, Kansas shares the background of his company, where they're going, and how they use customer feedback to understand pain points. As he says: "There’s no parts store in the field, so having quality equipment that you can count on is a must. We know first hand because this is our life, and we’ve often found ourselves in the most remote places on earth."
From the episode:
"Talking to customers is how we learn pain points. What are they trying to do, where are they going?"
"My absolute favorite thing to see is when customers send us pictures using our product, with smiles on their faces."
"By design, Pakmule is going to take a monster beating and keep going."
"I want to be a problem solver and innovation leader in the market while at the same time being as environmentally responsible as possible."
Follow PAKMULE:
@pakmulegear
@kansas_from_texas
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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