In this episode, John Salzinger the Founder of MPOWERD shares his opinion on how we as an industry address toxic advertising and the downstream effects.
As people are trying to escape the urban sprawl of advertising, marketers continue to promote, sell and push their products in every conceivable way. These days you can't even go to a gas station without having a screen shoved in your face!
When I consider the impact of excessive consumerism, the environmental impact these products have and the mental health impact social media has. I start to question the work we as marketers are doing. Have we become so good at selling that we are no longer concerned with the impact of what and how we're selling?
Tune in to this episode to hear John eloquently describe his thoughts around these complicated issues.
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What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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